Your SEO expert is a former Google software engineer.

Local SEO for HVAC and plumbing companies, $1,500 a month.

Most SEO companies charge $1,500 to $5,000 a month and put an account manager between you and the work. Here there is no one in between.

Your Google profile, reviews, listings, and website. We handle the ongoing work so you can run your business.

Illustration. Names and numbers are examples, not results.
Free · 15 minutes with a former Google software engineer

See where you rank today.

We search Google the way a customer near you would and show you who is above you. About 20 seconds, no email needed.

Or meet our SEO expert first.

Your details

Next: choose an available time on the next screen.

Text reminders (optional)

Next: choose an available time.

  • Work directly with Aaptly’s founder, a former Google software engineer.
  • From $1,500 a month. Charged when the subscription starts.
  • You never do technical work. You approve anything public.

Before they call, they look you up.

97%
of people read reviews when choosing a local business.BrightLocal, Local Consumer Review Survey, 2026
68%
will not use a business rated under 4.0 stars.BrightLocal, Local Consumer Review Survey, 2026
2.7×
more likely to consider a business reputable when its Google Business Profile is complete, according to Google.Google Business Profile Help, 2024

The businesses in those three spots have the same six things.

They are what we work on for you every month.

  1. 1

    Help the right people find you.

    The right categories, services, and service areas on the Google profile, so it appears for the searches that matter. We set them and keep them current.

  2. 2

    Reviews that are recent and answered.

    We send review requests after each job or visit and draft the replies for you to approve.

  3. 3

    Give them reasons to choose you.

    New photos and posts every month, and hours and details that are current, so the profile looks like a business that is open and busy.

  4. 4

    The same details everywhere.

    Name, address, phone number, and hours matching across Google, Apple Maps, Bing, Yelp, and Foursquare, so customers and Google see one consistent business.

  5. 5

    Make the next step easy.

    A page for each service you sell, click-to-call, a short contact form, and a site that loads fast. We handle the technical work behind it.

  6. 6

    Measured every month.

    Your report answers three questions: What did Aaptly do? Are more people finding us? Did anyone get in touch? Google Maps and search progress are shown separately, with gaps in the data made clear.

What you see in the 15 minutes.

It uses your actual business, live. You do not need to prepare anything.

  1. 0–5 min

    Exactly where you show up today

    We search for what you do the way a customer nearby would. You see exactly where your business appears on Google Maps and in search, and who is above you.

  2. 5–10 min

    Exactly why they are above you

    Our SEO expert, a former Google engineer, shows you what those businesses have on their profile, reviews, listings, and website that you do not.

  3. 10–15 min

    Exactly what we would do about it

    We tell you exactly what we would change first, what it costs, and what your first monthly report would show. You decide. There is no obligation.

See where you rank

You work directly with a former Google software engineer.

Aaptly’s founder is a former Google software engineer and does this work personally: agrees the priorities with you, makes the changes, and tells you in plain English what changed.

  • One person is responsible for your account.There is no account manager in between.
  • You approve anything public.Review replies, new photos, and changes to your profile go out only after you say yes.
  • The terms are agreed before you sign.The plan, the scope, and the length of the agreement depend on your firm, and they are set out in writing before any work starts.
Meet the founder on the 15-minute call
Your SEO expertFormer Google software engineerFounder of Aaptly. Does the work on your account personally.
“It's the best software I've used. It's helped me recover countless leads that would have otherwise been lost.”
Dan, Owner, MY HVAC
HVAC · Home services · Read the story

What it costs.

Two plans. Both are done by a former Google software engineer. Charged when the subscription starts.

Managed local SEO

$1,500/month

For one location.

  • Google Business Profile managed every month
  • Review requests and replies drafted for your approval
  • Listings kept consistent across Google, Apple, Bing, and Yelp
  • One new service or area page on your website every month
  • We handle all technical work
  • A plain-English report and a 30-minute call with the founder every month
  • Direct access to the founder
See where you rank

Managed local SEO Plus

$3,000/month

For a competitive market, or a second location.

Everything in Managed local SEO, plus:

  • A new article or guide on your website every month, for the services you sell
  • A review campaign to your past customers
  • A tracking phone number, so you can see which calls came from Google
  • A second location
See where you rank

Questions owners ask us.

How much does local SEO cost?

$1,500 a month for the standard plan and $3,000 a month for the Plus plan in busy markets. Most SEO companies charge $1,500 to $5,000 a month. There is no setup fee. The length of the agreement depends on your business and is set out in writing before any work starts.

Is it worth paying for SEO?

Only if customers in your area search for what you do and someone else is getting those calls. That is what the 15 minutes shows you, with your own business and your own competitors, before you pay anything.

What happens in the 15 minutes?

Our SEO expert, a former Google engineer, searches for what you do the way a customer would, shows you exactly why the businesses above you are winning, and tells you exactly what we would do about it and what it costs. You ask questions and decide. There is no obligation.

Is it a sales call?

Yes. It is a 15-minute sales conversation about your actual business. You can ask questions, see the scope, and decide whether it fits.

What do I need to do each month?

Very little. You approve review replies and any changes to your public information, and you send us photos when we ask for them. We handle the rest, including all of the technical work.

How long until I see a difference?

Profile and listing updates are visible within days. Changes in where you rank take longer and depend on your market and your competition. Your monthly report shows what changed, including when nothing has moved yet.

Do you work with my type of business?

We work with businesses that serve customers in a local area, including home services, professional services, health and beauty, shops, and more. Tell us what you do and where you work.

Do I need a new website?

No. We work with the website you have. If you do not have one, we can talk about building one on the call.

Do you guarantee rankings or revenue?

No. Local search results depend on the market, competition, proximity, reputation, website, and Google's systems. Aaptly manages the work and evidence without promising a fixed rank or revenue result.

Does AI search change this?

Google's AI answers and the map draw on the same things: your Google profile, your reviews, and the pages on your website. That is the work we do every month.

What access will you need?

We typically need approved access to the Google Business Profile and enough website or business information to complete the agreed work. We confirm the exact setup after the call.

See where you rank today.

15 minutes with a former Google software engineer, free. You see where you show up today, exactly why the businesses above you are winning, and exactly what we would do about it, whether or not you go ahead.

Choose my time