Audit
Find what is blocking your Google rank
Aaptly checks your Google profile, website, reviews, listings, local rankings, and nearby competitors.
AI SEO agents for #1 on Google.
Aaptly's agents find why you are not ranking, fix the Google, review, listing, content, and competitor gaps, and show you what moved. You approve the work — they do it.
Free local SEO scan · 30 seconds · No signup
- Google profile
- Local rankings
- More reviews
- Listings
- Local pages
- Competitors
01 · Show up for urgent searchesKeep service areas, reviews, photos, and Google profile details fresh for the towns you serve.
02 · Watch nearby competitorsSee who is outranking you in Maps and what they have that you do not.
03 · Fix what mattersUpdate profile fields, listings, reviews, posts, and local pages in priority order.
Local growth engine
Google movementMap-pack rank grid
Live scanAaptly AIDoing the weekly SEO work
Fix
Add missing service categoryHigh impact
Post
Publish same-day repair updateReady
Reply
Answer 3 new Google reviewsQueued
Reputation4.8
New review themes become Google posts, replies, and local page proof.
Find
See what is keeping you below the top Google results: profile gaps, weak pages, wrong listings, stale reviews, and competitors.
Audit
Fix
Improve Google, listings, reviews, posts, and local pages from one simple ranking work list.
SEO work
Track
See rankings, reviews, profile actions, calls, forms, and which work is moving you up.
Reporting
AI SEO work
The weekly ranking work gets handled.
Most owners do not need another dashboard to babysit. They need the Google, review, listing, content, social, and reporting work that helps them climb handled in one place.
See what Aaptly doesFix
Do the ranking work
Profile updates, listing cleanup, review replies, Google posts, service pages, FAQs, and social prompts are organized in one queue.
Improve
Keep pushing up
New reviews, fresh content, better listings, rank changes, calls, and forms are tracked so you can see what is working.
What Aaptly does
Local SEO, reviews, and listings in one place.
Most small businesses are trying to manage Google, reviews, listings, content, and reports in separate tools. Aaptly puts the important work in one simple list.
Local SEO
Google rankings · Maps, profile, keywords
Improve the Google profile, keywords, service pages, and local signals that help nearby customers find you.
ExploreReputationReviews · Requests, replies, reputation
Get more Google reviews, reply faster, spot unhappy customers, and keep your reputation looking current.
ExploreBusiness infoListings · Apple, Bing, Yelp, citations
Keep your name, address, phone, services, hours, and links consistent across the sites customers check.
ExploreFresh proofLocal content · Pages, posts, FAQs
Publish service pages, Google posts, FAQs, and social drafts based on what customers search for.
Explore01 · Get found · Local SEO & Google
Your Google presence should never look abandoned.
Most local businesses lose visibility quietly: one stale service, one unanswered review, one missing category, one competitor posting more often. Aaptly watches those details and keeps the local surfaces current where platforms allow it.
- One source of truth for business facts. Hours, services, photos, service areas, and profile details stay aligned across the places customers check before they call.
- Aaptly catches the fields owners forget. It scans your live profile and queues the high-impact fixes: categories, attributes, FAQs, products, photos, services, and freshness gaps.
- Rank is tracked where customers actually search. Aaptly watches the searches, towns, and competitors that decide who appears in Maps, then explains what changed.
By business type
Different businesses need different SEO fixes.
Aaptly checks what matters for your market, then turns Google, reviews, listings, pages, and competitors into a clear fix list.
Home services
Emergency intent is won before the phone rings
Urgent buyers choose the business that looks closest, current, and credible. Aaptly keeps service areas, reviews, photos, and Maps signals moving before that search happens.
See this playbookWhat Aaptly checksEmergency demand
Fix listWhat matters hereService, town, profile strength, competitor rank
GBP servicesLocal rankingsReviewsCitations
Found
Search signalAC repair searches rising nearby
Queued
Visibility moveService-area and GBP gaps identified
Live
Trust signalCompetitors winning on recent reviews
Local-pack rankUrgent jobs
CompetitorsMap share
ListingsNAP cleanup
Calls and forms
See which calls and forms came from Google.
When someone finds you from Google, reviews, listings, or a local page, Aaptly keeps the source attached so you can tell what is working.
Calls + forms · 7 new· 12 tracked⌘K
02 · Build trust · Reviews & reputation
Every happy customer should make the next one easier to win.
Reputation management is local SEO work. Aaptly helps you ask for reviews, reply to them, spot unhappy customers, and use fresh proof where the next searcher will see it.
- Review requests happen while the experience is fresh. Aaptly prompts customers at the right time, routes strong reviews toward public proof, and brings lower-score feedback back to the team when possible.
- Replies sound like the business, not a template. Reply drafts use the review, customer context, service, and brand voice. You approve, edit, or send.
- Trust signals feed the growth record. Review velocity, themes, ratings, replies, and competitor benchmarks become part of the visibility plan instead of a separate reputation report.
03 · Track demand
Know what made the phone ring.
Local SEO should not end with a ranking report. Aaptly connects calls, forms, chats, and DMs back to the Google profile, local page, review, post, or listing that helped create them.
Track calls and forms
Keep source, service, location, urgency, and contact details attached to every inbound request.
Calls + formsSee where demand came from
Separate Google profile actions, local pages, listings, reviews, posts, and direct traffic instead of guessing.
Source trackingImprove what brings customers in
Use the calls and forms data to decide which keywords, pages, reviews, listings, and posts need work next.
ReportingHow it actually rolls out
Run the audit. Fix the list. Track the result.
01
Run the audit
See what is hurting your Google visibility: profile gaps, weak reviews, wrong listings, missing service pages, stale posts, and nearby competitors.
02
Fix the important stuff first
Aaptly turns the audit into a simple work list for Google Business Profile, reviews, listings, local-page opportunities, posts, and social content.
03
Track what changed
Watch rankings, reviews, profile actions, calls, forms, and competitor movement so you can see what is actually working.
Why this is different
Most tools show one slice. Aaptly shows the whole local SEO picture.
Reviews, listings, ranking reports, and content tools are usually separate. Aaptly connects them so you can see what needs fixing and whether the work is bringing in real calls and forms.
vs. SEO agencies
Point tool
Often expensive, slow to explain, and heavy on monthly reports. Owners still have to guess which work actually moved the business.
Aaptly
Shows the audit, the fixes, the rankings, the reviews, the listings, and the calls or forms tied to the work.
vs. review tools
Point tool
Good for asking customers for reviews, but usually separate from Google rankings, listings, local pages, and competitor tracking.
Aaptly
Connects reviews to local SEO, reputation, Google proof, and the next set of fixes that help more people choose you.
vs. listing tools
Point tool
They sync business information across directories, but stop short of reviews, local content, ranking movement, and source tracking.
Aaptly
Keeps listing evidence, Google, reviews, local-page opportunities, competitors, calls, and forms in one place.
Connect the sources
Connect Google, reviews, listings, and forms.
Search Console
SMS
Email
Custom domain
Lead privacy
What the work produces
Better Google visibility. Stronger reviews. Clearer reporting.
These are the outcomes Aaptly is built around: ranking higher, looking more trustworthy, keeping business information correct, and knowing which work brought in calls and forms.
Map-pack lift
Visibility outcome
Aaptly finds the searches where competitors are winning, shows the profile, review, listing, and content gaps behind it, then turns them into the next fix list.
Review momentum
Trust outcome
Aaptly keeps review requests, private feedback, reply drafts, review themes, and proof blocks moving so the business looks current and trustworthy.
Fresher proof
Content outcome
Aaptly turns services, reviews, search demand, competitor gaps, and FAQs into Google posts, social drafts, local-page briefs and copy, and profile content.
Calls + forms
Reporting outcome
When search turns into a call, form, chat, or DM, Aaptly keeps the source attached so you can see which local SEO work created action.
What is included
Everything you need for local SEO and reputation.
Aaptly focuses on the work that helps nearby customers find you, trust you, and contact you.
01
Google profile
Keep your Google Business Profile complete, active, and matched to the services people search for.
- ✓Categories, services, hours, photos, and attributes
- ✓Google posts and FAQs
- ✓Profile gaps and freshness checks
- ✓Service-area and location signals
02
Local rankings
See where you show up in Maps and which competitors are beating you.
- ✓Map-pack rank tracking
- ✓Keyword and town tracking
- ✓Competitor movement
- ✓Clear explanations of what changed
03
Reviews
Get more reviews and keep replies from piling up.
- ✓Review requests
- ✓Reply drafts
- ✓Private feedback routing
- ✓Review themes and benchmarks
04
Listings
Keep your business information correct across the places customers check.
- ✓Apple, Bing, Yelp, and directory citations
- ✓Name, address, phone, hours, and service consistency
- ✓Broken or outdated listings
- ✓Citation cleanup
05
Local content
Publish useful proof around the services and questions customers search for.
- ✓Service pages
- ✓Google posts
- ✓FAQs
- ✓Social post drafts
06
Calls and forms
Know which SEO work turned into real customer action.
- ✓Call and form source tracking
- ✓Service, location, and urgency captured
- ✓Profile, page, review, and listing attribution
- ✓Simple reporting
Local SEO, explained
Local SEO is how nearby customers decide who to trust.
A nearby customer does not experience your Google profile, reviews, listings, website content, social proof, calls, and forms as separate tools. They experience one question: does this business look like the right choice?
The map pack is the front door
Most local buying journeys start with a small set of nearby options. If your profile looks stale, incomplete, or weaker than the business beside it, the lead never reaches your website.
Your Google profile has to look alive
Categories, services, hours, photos, posts, FAQs, reviews, replies, and attributes all shape how confident a searcher feels. A claimed profile is not the same as an active one.
Reviews are operational data
Volume, rating, recency, themes, and replies tell both customers and search engines whether the business is trusted right now. Aaptly treats reputation as fuel for visibility.
Listings create confidence
Name, address, phone, services, hours, and links have to agree across directories and map surfaces. Messy listings make the business look less reliable before the first call.
Search results pull from many places
Google looks at profiles, reviews, pages, directories, photos, and business details. Aaptly helps keep those places accurate and current.
Reviews help SEO
Better reviews build trust with customers and send stronger local signals to Google. Fresh reviews, replies, and useful local content all work together.
Go deeper
The local-growth playbook.
Guides, comparisons, and vertical playbooks for getting found, getting called, and keeping customers.
Local SEO for local businessesThe complete playbook.Best local SEO softwareHow the tools compare.The Local Growth AuditWhat your free score measures.AI SEO, end to endMove up Google.Google Business Profile SEOImprove your Google profile.Local SEO for small businessBuilt for owners.Home servicesLocal growth for HVAC, plumbing, roofing, and repair.Dentist SEOLocal growth for practices.Attorney SEOLocal growth for law firms.Pricing$99/mo, month to month.Customer resultsReal owners, real numbers.
FAQ
Everything owners ask about local SEO.
What is local SEO?
Local SEO is how a business with a physical location or service area gets found when nearby customers search on Google, Google Maps, and the map pack. It depends on your Google Business Profile, reviews, listings, website pages, photos, services, and local content all telling Google you are a relevant choice nearby.
How is local SEO different from regular SEO?
Regular SEO competes for rankings nationally or globally; local SEO competes within your service area and adds a whole extra surface — the Google map pack and Maps — that regular SEO ignores. The ranking signals differ too: proximity, Google Business Profile completeness, review volume and velocity, and NAP (name/address/phone) consistency across directories matter far more for local than for traditional web SEO.
How long until I see results from local SEO?
Google Business Profile and review/citation fixes often move map-pack visibility within 2–6 weeks because they're direct ranking signals. Organic and content-driven gains compound over 3–6 months. Aaptly shortens the front end by auditing your profile day one and running the high-impact fixes automatically where platforms allow it, so the fast-moving signals start working immediately.
What is a Google Business Profile and why does it matter so much?
Your Google Business Profile (formerly Google My Business) is the listing that powers the map pack, Maps, and the knowledge panel on the right of search. It's the single highest-leverage local-SEO asset: complete profiles with fresh posts, answered reviews, accurate categories, and current hours win the map pack, and the map pack gets roughly 3× the clicks of results below it.
Do reviews and listings affect Google rankings?
Yes. Review volume, rating, recency, replies, and consistent business information all help customers trust you and help Google understand your business. Aaptly connects reviews, replies, listings, services, hours, and local-page opportunities instead of treating them as separate chores.
How much does local SEO cost?
Mid-market US local-SEO agencies typically bill $1,500–$3,500/mo plus setup and add-ons for citations and reporting. Aaptly bundles recurring local SEO work — Google profile updates, review replies, citation monitoring and guided fixes, rank tracking, audit refreshes, and local content briefs — from $99/mo, month-to-month, with the free audit and setup before you ever put in a card.
Which businesses is Aaptly built for?
Local businesses that depend on local search, Google Maps, reviews, directories, social proof, and inbound leads: home services, clinics, restaurants, shops, studios, professional services, and other appointment-based teams. Aaptly is built for owners who want local SEO execution without stitching together an agency, a review tool, a listings tool, and a reporting spreadsheet.
Can Aaptly manage multiple locations?
Yes. Multi-location is on the Growth plan: one audit, profile feed, and rank-tracking set per location, with consolidated reporting and per-location review and post execution so each storefront ranks in its own market without separate logins.
Do I need to change or rebuild my website?
No rebuild required. Aaptly works alongside your existing site by auditing technical SEO, local pages, schema, Google profile alignment, reviews, citations, and lead paths. When a service or market needs a dedicated page, Aaptly prepares the opportunity, evidence, and content brief for your existing site or an Aaptly-hosted support page.
How long does setup actually take?
Most businesses can run the audit, connect Google, review profile fixes, and start working through local SEO gaps the same day. Content, social posts, source tracking, and multi-location reporting take longer only when more channels need to be connected.
Do I need a credit card to start?
No card is required to run the audit or set up your business profile in draft. Paid plans include a 7-day free trial; you are not charged until day 8 and can cancel before then.
Can Aaptly run content and social media too?
Aaptly drafts and organizes local content and social posts around the signals that matter for local SEO: services, reviews, customer questions, Google posts, seasonal demand, and competitor gaps. The goal is not random posting; it is keeping fresh local proof in the places customers and Google evaluate.
Does Aaptly help generate leads?
Yes, but the core job is helping more nearby customers find and trust you. Aaptly connects local SEO work to calls, forms, chats, DMs, source tracking, and reporting so you can see which searches, pages, reviews, posts, and listings created real contact.
Is Aaptly just a dashboard?
No. The dashboard is the window into the work Aaptly is doing. Aaptly helps with profile updates, posts, review replies, citation checks and supported fixes, content and local-page briefs, forms, and reporting, with owner approval where judgment or platform rules require it.
Can I use Aaptly with an agency?
Yes. Some owners use Aaptly instead of an agency; others use it to make agency work more measurable. Either way, Aaptly keeps the local SEO signals, work history, lead sources, and reputation data in one place the owner controls.
If I leave, do I keep my data and customers?
Yes. Export leads, reviews, customer records, source data, and messages where supported. We do not hold your local growth data hostage, and after cancellation we retain records for 90 days in case you change your mind, then delete on request.
Run the audit. See the work Aaptly would take off your plate.
Run the audit on your business. Aaptly will show the local signals holding back visibility, the work it can start for you, and the sources already creating calls and forms.