Billing & plans
How the plans, the 7-day free trial, and billing work — and how to switch or cancel.
Aaptly has a plan for every stage, from seeing your visibility for free to running the full growth loop across multiple locations. Manage everything under Plans & billing.
Pricing and what's included can change. Always confirm current pricing on the in-app billing page — the descriptions below are about how each plan is positioned.
The plans
| Plan | The job it does |
|---|---|
| Free | See what Aaptly would fix before you put a card down — the full Local Growth Audit, Growth Score, reviews/GBP/citations/competitor data, and AI-visibility snapshot. No card required. |
| Essentials | Let Aaptly run your local SEO — post to Google, AI-assisted review replies, citation sync, weekly rank tracking, monthly full-audit refresh, local content ideas, email support. |
| Pro (most popular) | Turn visibility into qualified leads — everything in Essentials plus the AI receptionist, missed-call recovery, unified inbox, content/social calendar, local landing pages, lead forms, and priority support. |
| Growth | Scale across markets — everything in Pro plus advanced review workflows, customer intelligence, multi-location dashboards, channel attribution + reporting, webhooks, CSV exports, and priority onboarding. |
Each paid plan can be billed monthly or annually, and annual saves around 20% — toggle between them on the billing page to see the exact prices.
How the free trial works
Every paid plan starts with a 7-day free trial:
Cancel any time before day 8 and you pay nothing. The card-up-front model is the same one Netflix and Calendly use — it just means you don't have to remember to "start" billing later.
Manage your subscription
From Plans & billing you can:
- Switch plans — upgrades are prorated after Stripe confirms payment; downgrades take effect at the end of the current period.
- Change billing interval — switch between monthly and annual.
- Update your card or cancel through the secure Stripe billing portal (Manage billing).
- Undo or replace a scheduled change — choose Keep current plan, pick another paid plan, or change the scheduled target to cancellation.
If an upgrade needs card authentication, the billing page shows Complete payment and opens the exact Stripe-hosted invoice. Your current plan stays active until Stripe confirms the payment.
Your subscription state is shown at the top of the page:
| State | What it means |
|---|---|
| Trialing | In your 7-day trial; card on file, not yet charged. Shows days left. |
| Active | Paid and running; shows your renewal date. |
| Past due | A charge failed. Paid features stay on during a short grace period — fix your card to keep them. |
| Free | No paid plan; your audit stays fully visible. |