Set up in draft for free. Turn on Essentials when you’re ready to take real bookings. Add the AI receptionist on Pro. Add memberships and multi-location on Growth.
A real booking page on your own domain, deposits via Stripe Connect, and the inbox that catches what comes in.
Everything in Essentials plus an AI receptionist that answers, books from live availability, takes the deposit, and texts back missed calls.
Everything in Pro plus memberships and packages, rebooking workflows, review automation, and multi-location support.
| Essentials | Pro | Growth | |
|---|---|---|---|
| Front desk | |||
| Online booking on your domain | |||
| Unified inbox (SMS, email, web) | |||
| AI receptionist (voice + SMS) | |||
| Missed-call text-back | |||
| AI-drafted replies (you approve) | |||
| Booking & payments | |||
| Stripe Connect deposits | |||
| Cancellation + no-show policies | Manual | Auto-enforced | Auto-enforced |
| Intake & consent forms | |||
| Multi-staff scheduling | Up to 3 | Up to 10 | Unlimited |
| Multi-location | |||
| Reminders & retention | |||
| 24h SMS reminders | |||
| 24h + 1h SMS reminders | |||
| Memberships & packages | |||
| Rebooking workflows | |||
| Review request automation | |||
| Channel attribution dashboard | |||
| Platform | |||
| Custom domain | |||
| Email support | Priority | Priority | |
| Webhooks & CSV exports | |||
| API access | |||
On Pro and Growth, Aaptly attaches an AI receptionist to your existing phone number (or a new number we provision). Inbound calls are answered by a voice agent that checks live availability, collects the deposit via SMS payment link when the service requires it, and writes the booking to your calendar. Calls outside its configured policies are escalated to a human and the full transcript lands in your inbox.
Anything outside the services, hours, staff, payment rules, and FAQs you've configured. The AI does not improvise medical, legal, or pricing decisions that weren't set up — it captures the request and routes it to a human instead.
Essentials (booking + payments only) can be live the same day. Pro and Growth take more care because the AI receptionist needs your services, hours, staff, payment rules, and escalation policies configured correctly before it starts taking real calls. Most shops are live within a week.
Yes. Monthly plans are month-to-month — cancel any time and your account drops to Free (draft mode). Annual plans get the discount in exchange for a 12-month commitment. Your data is exportable as CSV at any time.
No. You pay a fixed monthly subscription. Standard Stripe fees (2.9% + 30¢) apply to card payments and go directly to Stripe — Aaptly takes no markup or per-booking commission.
Yes. We forward your existing number into the AI receptionist (or you can use a new number we provision), and you point your own domain at your booking page from Settings.
Data is encrypted at rest and in transit. Our intake and consent flows support HIPAA-aware patterns — e-signed waivers, encrypted medical-history storage, and per-record audit logs — but operating in compliance with HIPAA also requires a signed Business Associate Agreement and the right operational policies on your side. Contact us before going live with covered services.
You own your data. Export clients, appointments, payments, and messages as CSV at any time. After cancellation we retain your records for 90 days (in case you change your mind), then permanently delete them on request.
Bring your services, hours, payment rules, and front-desk workflow. We’ll show what Aaptly can answer, book, collect, and escalate for your shop — and which tier matches.