What is a Local Growth Audit?
A Local Growth Audit scores your entire local presence — visibility, reputation, website, and listings — so you know exactly what's costing you customers.
A Local Growth Audit is a scored health-check of your entire local presence. Instead of guessing whether your Google profile, reviews, website, and listings are helping or hurting, the audit measures each one, rolls it into a single Growth Score, and shows you the highest-impact fixes first.
Why it matters for your business
You can't fix what you can't see. Most owners know "I should do more on Google" but have no idea where they actually stand or what to prioritize. An audit turns that fog into a clear picture:
- One score tells you your overall local health at a glance.
- Per-area grades show exactly which part is weak — rankings, reviews, profile, site, listings.
- A ranked to-do list tells you what to fix first for the biggest gain.
- Benchmarks show how you compare to competitors and peers in your area.
What it measures
The Growth Score rolls up four areas (see how Google ranks local businesses for the why behind them):
Visibility — where you rank in local search for the keywords that matter.
Reputation — your reviews: rating, volume, and recency.
Site health — your website's speed and technical SEO.
Local presence — your profile completeness and citations across directories.
Think of it like a credit score for your local presence: one number you can move, broken into the factors driving it, with the actions that improve it.
How Aaptly helps
The Local Growth Audit is the heart of Aaptly. It runs automatically, refreshes on a schedule, shows your Growth Score and the top fixes on your dashboard, and even checks your AI search visibility. See Understanding your dashboard.
Frequently asked questions
Online booking & no-shows, explained
Letting customers book online captures more bookings, and deposits cut no-shows. Here's why both matter for a local business.
What is AI search visibility?
More people now get answers from AI — Google's AI Overviews, ChatGPT, Perplexity. AI search visibility is whether those tools recommend your business, and it runs on the same signals as local SEO.