Des Moines, IA · Roofers

Roofers local SEO in Des Moines.

Aaptly helps roofers in Des Moines, Iowa improve Google visibility, track competitors, earn reviews, publish local content, and fix the Google Business Profile gaps that decide who shows up first.

Local searchers in Des Moines compare Google profiles, reviews, photos, and map-pack position before they choose who to contact.

Local growth loop

01
Get found

GBP, rankings, citations, content

02
Earn trust

Reviews, replies, proof, freshness

03
Fix gaps

Categories, services, photos, NAP

04
Improve visibility

Track rank, competitors, momentum

76%

of nearby smartphone searchers visit a business within a day

Think with Google

94%

of consumers are open to writing a business review

BrightLocal, 2026

3

map-pack spots earn the first look on local searches

Google local results

The Des Moines map pack, right now

Who shows up when locals search “roofing company Des Moines”.

About 720 searches a month run for “roofing company Des Moines” and related terms. These are the roofers currently winning Google’s local map pack in Des Moines — the spots most of those searches see first.

Aaptly shows you exactly where you rank against them across Des Moines, and the specific moves to climb. Run your free Local Growth Audit to see your position.

Run the free audit
1
Recon Roofing & Construction

4.9· 573 reviews

2
Andrew's Roofing Company

4.9· 161 reviews

3
Heartland Roofing, Siding, and Solar

4.8· 655 reviews

Live Google Business Profile data, May 2026. Local rankings shift — yours can too.

Market read

What the Des Moines result says about winning this search.

For “roofing company Des Moines,” Google is currently showing Recon Roofing & Construction, Andrew's Roofing Company, Heartland Roofing, Siding, and Solar. That makes this page specific to roofers in Des Moines: the review counts, ratings, and visible competitors are different from the same vertical in any other city.

Use the free audit to compare your own Google Business Profile against this live market snapshot, then prioritize the gaps Google and customers can see.

Query measured

roofing company Des Moines

This page is grounded in the live local result for "roofing company Des Moines", not just a Des Moines name swap.

Search demand

720 monthly searches

Google Ads data shows meaningful demand for this roofing company query in and around Des Moines.

Visible competitor

Recon Roofing & Construction

Recon Roofing & Construction is one of the businesses a searcher sees before they ever reach a website result.

Review benchmark

655 reviews

Heartland Roofing, Siding, and Solar sets the visible review-volume bar in this sample.

Rating standard

4.9 avg. rating

The sampled map-pack competitors average 4.9 stars, so weak review quality stands out quickly.

Built for roofers

The local SEO levers that decide who ranks.

Aaptly grades the visibility signals roofers need to win local search: Google Business Profile, reviews, citations, local content, and competitor position.

Google Business Profile

Find missing fields, stale posts, weak service coverage, and category gaps before competitors turn them into rank advantage.

Reviews and replies

Track review volume, recency, rating, and owner replies so reputation keeps compounding instead of going stale.

Citations and listings

Keep name, address, phone, and business details consistent across the directories Google uses to verify local trust.

Local rank tracking

See who is winning the map pack in each market and which fixes are most likely to move visibility next.

Why roofers in Des Moines pick Aaptly

Turn local search gaps into a visible action plan.

A homeowner in Des Moines searching for a roofer — especially after a storm — is making a significant purchase decision on Google in minutes. The roofing company at the top of the map pack with the most reviews wins before anyone else gets to bid.

Rank for roof repair, roof replacement, storm damage, and shingle searches in Des Moines.

Build review velocity so post-storm searchers see recent, credible experiences.

Keep your Google profile active with project photos, service areas, and warranty details.

Fix citation consistency across Angi, HomeAdvisor, Yelp, and BBB.

See GBP, reviews, citations, local content, and rank tracking in one audit view.

Use the free audit to prioritize the fixes most likely to improve local visibility first.

FAQ

Roofers in Des Moines, IA: common questions.

Who is showing up for "roofing company Des Moines" in Des Moines?

In the current sampled map-pack result, Recon Roofing & Construction, Andrew's Roofing Company, Heartland Roofing, Siding, and Solar are visible for this market. Those names, ratings, and review counts are the page-specific benchmark Aaptly uses to frame the opportunity.

What review benchmark should roofers in Des Moines watch?

Heartland Roofing, Siding, and Solar has 655 visible reviews in this sample. You do not need to copy a competitor, but you do need steady review velocity and owner replies so your profile looks active next to businesses like that.

How can a roofing company in Des Moines rank higher on Google?

Start with the inputs Google can verify: a complete Google Business Profile, accurate categories and services, fresh photos, consistent citations, frequent reviews, and owner replies. The free audit checks those signals and shows which gaps to fix first.

Why do reviews matter for roofers in Des Moines?

Review volume, rating, recency, and reply rate all influence trust, and they can support local visibility. A steady review request habit plus owner replies helps your profile look active and credible when searchers compare options.

What does a local SEO audit check for a roofing company in IA?

Aaptly checks Google Business Profile completeness, review signals, citation consistency, website basics, local rankings, nearby competitors, and content freshness. It turns those findings into a prioritized action plan.

Can Aaptly help my Des Moines roofing company rank better on Google?

Aaptly helps with the inputs that influence local visibility: Google Business Profile completeness, reviews, citations, local content, site health, nearby rank tracking, and competitor benchmarks. No software can guarantee rank one, but it can make the work visible and repeatable.

How is Aaptly different from local SEO reporting tools?

Reporting tools show rankings and citations. Aaptly is built around the next action: what to fix on your profile, which reviews need attention, where listings are inconsistent, and which local visibility gaps matter most for your market.

See what is holding back your Google visibility in Des Moines.

Run the free Local Growth Audit to check your Google Business Profile, reviews, citations, local rankings, and competitor gaps.