We're building the platform the industry has been waiting for — one that puts growth first, respects your craft, and doesn't take a cut of your revenue.
Service businesses are the backbone of local economies. A great med spa, salon, barbershop, or studio is a small miracle — craft, community, and commerce fused into something that lasts. And yet, the software powering these businesses has spent a decade optimizing for invoicing, not growth.
We started Aaptly because we watched brilliant operators — people whose technique was world-class — lose clients to missed calls, no-shows, forgotten follow-ups, and the slow drip of attention their tools weren’t helping them manage. The problem was never their work. The problem was that their software stopped at the calendar.
Aaptly is built as a growth loop, not a CRM. Four motions — Capture, Convert, Manage, Grow — that compound: every product makes the next one more valuable. An AI receptionist that books into a calendar that takes a deposit that triggers reminders that lead to reviews that earn referrals. No bolted-on integrations, no duct tape.
We charge a flat subscription and never take a cut of your bookings. Your revenue stays yours. Standard Stripe fees go to Stripe, not us.
We’re a small, senior team of engineers, designers, and operators who have spent careers building tools for small businesses. We’re backed by investors who understand that the long tail of service commerce is the next great software market — and that it’s been chronically underserved.
For partnerships, press, or just to say hi: hello@aaptly.com.
For sales: book a demo.
For support: in-app chat, or support@aaptly.com.
20-minute demo. Real talk about what Aaptly will (and won't) change for your shop.