Reviews8 min
How to get more Google reviews (and why they rank you higher)
A practical system for getting more Google reviews: when to ask, how to ask, and why review velocity feeds your local ranking.
The Aaptly field guide
Find the answer. Fix the next local growth problem.
Source-backed, practical guidance for local SEO, Google Business Profile, reviews and reputation, and recovering missed leads.
Choose your pathFour connected hubs
Understand the problem → diagnose the gap → take the next useful action.
Four connected topic hubs
Start with the growth problem in front of you.
Each hub takes you from the fundamentals to diagnosis, execution, and the next useful action.
01Local SEO
Build visibility across Maps, the website, listings, citations, and local search.
Open the hub02Google profileSet up, optimize, maintain, troubleshoot, and measure the profile customers see first.
Open the hub03ReviewsCreate a repeatable request, response, recovery, and reputation workflow.
Open the hub04Missed leadsRecover missed calls, forms, chats, and messages before local demand goes cold.
Open the hubThe article library
8 articlesFind the exact answer you need.
Local SEOImprove local visibility
Local SEO7 min
Local SEO vs Google Ads: which wins for a small business?
Ads stop the day you stop paying. Local SEO compounds. Here's how to decide where your next marketing dollar should go.
Read the articleReviewsBuild review momentum
ReviewsBuild review momentum
Reviews9 min
Why isn't my business showing up on Google Maps?
The most common reasons a business doesn't appear on Google Maps — verification, categories, proximity, NAP, and reviews — and how to fix each one.
Missed leadsRecover more local demand
Missed leads7 min
Why local businesses lose high-intent calls
How unanswered calls, voicemail, and slow follow-up turn local search demand into lost leads.
Local SEOImprove local visibility
Local SEO9 min
The true cost of weak local lead qualification
How low-intent leads, missing source context, and slow follow-up make local SEO look weaker than it is.
Missed leadsRecover more local demand
Missed leads8 min
SMS vs email for local businesses: what actually converts in 2026
A side-by-side look at SMS and email for review requests, lead follow-up, and customer proof.
ReviewsBuild review momentum
Reviews10 min
How to turn loyal customers into local proof
A playbook for turning loyal customers into reviews, referrals, testimonials, photos, and better local content.
ReviewsBuild review momentum
Reviews12 min
The 7-day local growth audit: find the revenue your business is leaving on the table
A one-week, high-leverage audit for local business owners covering local SEO, reputation, AI response, lead capture, content, and analytics.
Turn guidance into action
See which local-growth gap to fix first.
Run the local growth audit, then use Aaptly to keep the Google profile, reviews, local SEO work, and missed-lead follow-up moving.