Free Google Business Profile audit.
Grade your Google Business Profile in 60 seconds — completeness, reviews, posts, categories, and where you rank in the map pack — plus the exact fixes to climb.
What we check on your profile
Your Google Business Profile is the engine of local rank.
It powers the map pack, Maps, and the knowledge panel. Categories, services, hours, photos, Q&A, reviews, and posts are all ranking inputs — and most owners are missing 8 to 12 of them. The audit grades every one.
Profile completeness
The high-impact fields most owners leave blank: primary + secondary categories, services, attributes, hours, and business description.
Map-pack ranking
Where your profile ranks in the local 3-pack for your core searches — and which competitors sit above you.
Reviews & replies
Rating, volume, recency, and whether you reply. Google reads review activity as a ranking signal, not just social proof.
Google Posts cadence
Whether your profile looks active. A profile posting weekly out-ranks a claimed-but-neglected one.
Photos, products & Q&A
Photo freshness, products with prices, and answered questions — the engagement signals that lift profile views.
Citations & NAP match
Whether your name, address, and phone are consistent across Apple, Bing, Yelp, and Foursquare, or capping your rank.
Fix it yourself, or let Aaptly run it
From audit to a profile that out-ranks.
The audit shows the gaps; Aaptly closes them. Post to your profile, reply to reviews with Aaptly-prepared drafts, check Apple, Bing, Foursquare, and Yelp, apply supported fixes, and track your map-pack rank — all for a flat monthly subscription, owner-controlled, no agency.
See GBP optimizationSee exactly which high-impact GBP fields you're missing.
Post to your profile and reply to reviews from one place.
Sync Apple, Bing, Yelp, and Foursquare so your NAP matches everywhere.
Track your map-pack rank weekly and watch your score climb.
FAQ
Google Business Profile audit: common questions.
Is the Google Business Profile audit free?
Yes. Enter your business and get a free Google Business Profile audit and score in about 60 seconds — no card, no signup. You'll see completeness, reviews, posts, categories, and where you rank in the map pack.
What does the GBP audit check?
Profile completeness (categories, services, attributes, hours, description), map-pack ranking, reviews and reply rate, Google Posts cadence, photos and products, answered Q&A, and citation/NAP consistency across Apple, Bing, Yelp, and Foursquare.
How is this different from the Google Business Profile Manager?
Google's own dashboard shows you your profile, but not how it ranks, how complete it is versus competitors, or what to fix first. Aaptly's audit grades it against the businesses out-ranking you and gives you a prioritized fix list.
Can I fix my Google Business Profile myself?
Yes. The audit links each finding to the exact fix. Aaptly can run posts, review replies, rank tracking, and supported citation updates, while showing the exact owner step for directories that do not permit third-party writes.
How often should I audit my Google Business Profile?
Re-run it monthly, or any time you change hours, services, or categories. Local rankings and competitor profiles shift constantly, so a profile that was complete six months ago may now be falling behind.