From Google search to qualified consult lead.

Starting point

Med spas usually lose revenue in the handoffs: a customer finds the business on Google, calls after hours, asks about pricing, needs the right consult type, then has to share enough context for the team to follow up well. If those steps live in separate tools, the lead gets slower at each step.

This playbook keeps the path connected: Google visibility creates demand, the receptionist answers, the form captures intent, the inbox keeps the source and service context, and review requests keep reputation moving.

What to configure

Start with the parts that make the handoff feel instant:

• Google presence: connect the Google profile, services, photos, reviews, local pages, and schema.
• Receptionist policy: add services, pricing guidance, intake questions, escalation rules, and what should stay human.
• Lead rules: define consult types, qualification questions, urgency tags, service interest, and escalation paths.
• Forms: attach focused lead forms to the services that need more context.
• Reviews: request reviews after the visit and route unhappy feedback privately.

What to watch

The first signals are not vanity metrics. Watch how many Google actions become calls or form fills, how many calls are answered after hours, how many missed calls get a response, which services create qualified leads, and how many reviews are requested and answered.

Then watch the compounding signals: review velocity, owner reply time, content cadence, and which channels bring leads that match the services the business wants.

Why it worked

The business does not need more disconnected tools. It needs the search, call, form, inbox, follow-up, and review steps to share the same customer context.

That is the Aaptly loop: get found, respond instantly, recover missed leads, book the customer, request reviews, and improve local visibility.