For independent law firms and local practices
Law firm SEO for the cases you want to handle.
Help prospective clients find your firm when they search for the legal help you provide. Aaptly can manage local SEO, improve practice-area pages and make the next step toward an inquiry clearer.
The work
What Aaptly can manage.
Start with your business, your existing website and the searches that matter. Agree the priorities and deliverables before work begins.
Start with practice areas and jurisdictions
A family-law inquiry and a business-litigation inquiry call for different pages. We map the services your firm actually provides to the places you serve, then check which searches show your firm and which show other practices. This becomes a focused list of pages and profile improvements.
Give each important practice area a useful page
A prospective client needs to understand what the firm handles, who will help and how to make contact. We organize practice-area pages around those questions, with attorney biographies, relevant experience and clear next steps. Your firm approves legal descriptions and professional claims before publication.
Make the firm's local information consistent
We review the Google Business Profile, office details, hours, practice information and relevant listings. Accurate location information matters for clients planning to visit. Review responses should protect confidentiality and follow your firm's approved approach; they should never disclose a client relationship or promise a case outcome.
Measure inquiries by the work the firm wants
A high traffic total can include students, job seekers and people outside your practice areas. We agree the target services and track relevant search visibility. Where configured, inquiry-source reporting helps your team connect website activity with qualified consultations while keeping sensitive case details out of analytics.
A practical example
Example: a family-law firm with one general services page
The starting point
The website lists divorce, custody and mediation in a short paragraph. Visitors have to call to learn whether the firm handles their situation.
The improvement
Create distinct, useful pages for the services the firm offers. Explain the consultation process, introduce the relevant attorneys and make contact options easy to find. Connect those pages to the firm's location information.
Compare visibility for the agreed practice-area searches, visits to those pages and qualified consultation inquiries. This is an example approach, not a reported client result.
Who ranks on Google in 30 cities.
We searched Google from 49 spots across each city and recorded who comes up first. Each report shows the leaders, their reviews and photos, and what customers search for.
- Law firms in Atlanta
- Law firms in Austin
- Law firms in Baltimore
- Law firms in Boston
- Law firms in Charlotte
- Law firms in Chicago
- Law firms in Columbus
- Law firms in Dallas
- Law firms in Denver
- Law firms in Detroit
- Law firms in Houston
- Law firms in Indianapolis
- Law firms in Las Vegas
- Law firms in Los Angeles
- Law firms in Miami
- Law firms in Minneapolis
- Law firms in Nashville
- Law firms in New York
- Law firms in Orlando
- Law firms in Philadelphia
- Law firms in Phoenix
- Law firms in Portland
- Law firms in Sacramento
- Law firms in San Antonio
- Law firms in San Diego
- Law firms in San Francisco
- Law firms in Seattle
- Law firms in St. Louis
- Law firms in Tampa
- Law firms in Washington
Agree the scope. Know what you are paying for.
When comparing an attorney SEO agency or service, ask who writes and approves practice-area content, which offices are covered, what gets delivered and how inquiries are measured. Aaptly scopes these responsibilities with your firm before work begins.
Before you choose a service.
How much does SEO for law firms cost?
The scope depends on your locations, existing website, competition and the work needed. Aaptly's pricing page explains the available plans; a service order sets out the agreed deliverables and fees. Website rebuilding, advertising and other services should be scoped explicitly. Advertising spend is separate.
What do I need to do?
Tell us which services and areas matter to your business, share accurate business information and photos, and grant account access when required. Aaptly handles the technical setup and SEO work in your agreed scope. You approve business claims and decisions that need your input.
How will I know whether the work is helping?
Look at relevant searches, visits to the right pages and inquiries from prospective customers. Maps and website rankings are reported separately. When inquiry tracking is configured, use it alongside your team's record of qualified inquiries and bookings. A ranking change alone does not establish that an SEO task caused a sale.
Can you guarantee a first-place ranking?
No. Rankings depend on the search, location, competition and Google's systems. Start with a baseline, agree the work and review measured changes. A proposal should explain the work and how it will be measured without promising a fixed position or deadline.
For the fundamentals behind Google Maps visibility, read Google's local ranking guidance.
Start with your business's visibility.
See the sampled search results, Google profile information and competitors in a free Local Growth Audit. Use it to choose the work that comes next.
Check my firm's visibility