Eben Obiri
Founder, Aaptly
Eben founded Aaptly and builds the software behind its local SEO work. He also runs Aaptly's local market reports, which measure who ranks on Google for ten trades in 30 US cities.
- Local SEO
- Google Maps rankings
- Competitor analysis
- Local SEO software
Articles by Eben
- · 3 min readHow far can a business rank on Google Maps?
Google Maps rankings vary by search location. See how far local businesses rank across city grids and what to check to improve visibility.
- · 3 min readHow to do a local SEO competitor analysis
Learn how to compare local competitors on Google Maps, reviews, photos, categories, replies, ads and search demand—and what to improve first.
- · 3 min readWhich website page should an insurance agency link from its Google Business Profile?
Learn which website page an insurance agency should link from Google Business Profile to match local intent, coverage demand, and quote inquiries.
- · 3 min readWhat Can Local SEO Software Actually Automate?
See what local SEO software can automate, what still needs judgment, and how to use automation without losing control of your local search presence.
- · 3 min readLocal Rank Tracker Guide: What to Measure and Why
Learn what a local rank tracker measures, how to read map-grid results, and which metrics matter for local SEO decisions.
- · 3 min readGoogle Review Management Software for Small Business: A Practical Guide
Compare Google review management software for small businesses. See how automated requests, alerts, and response tools can simplify review workflows.
- · 3 min readGoogle Business Profile Management Software: What Local Businesses Need
Discover how Google Business Profile management software works and why local businesses use it to stay visible in Google Search and Maps.
- · 3 min readWhy Isn’t My Business Showing Up on Google Maps?
Learn the most common reasons a business doesn’t show up on Google Maps and how to fix Google Business Profile, verification, and trust issues.
- · 7 min readWhy local businesses lose high-intent calls
How unanswered calls, voicemail, and slow follow-up turn local search demand into lost leads.
- · 9 min readThe true cost of weak local lead qualification
How low-intent leads, missing source context, and slow follow-up make local SEO look weaker than it is.
- · 8 min readSMS vs email for local businesses: what actually converts in 2026
A side-by-side look at SMS and email for review requests, lead follow-up, and customer proof.
- · 10 min readHow to turn loyal customers into local proof
A playbook for turning loyal customers into reviews, referrals, testimonials, photos, and better local content.
- · 12 min readThe 7-day local growth audit: find the revenue your business is leaving on the table
A one-week, high-leverage audit for local business owners covering local SEO, reputation, AI response, lead capture, content, and analytics.