How law firms rank on Google in San Francisco
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across San Francisco, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Morgan & Morgan4.8(862)Personal Injury Lawyer · Civic Center
- 2Hallinan Law Firm4.9(41)
- 3Dolan Law Firm, PC Personal Injury Lawyers4.6(300)Personal Injury Lawyer · Civic Center
- searches for a lawyer in San Francisco in a typical month
- 9,090
- spots where Morgan & Morgan is #1 for “lawyer”
- 19 of 49
- reviews on the typical law firm listing. The regular top 3 have 131 to 862
- under 10
- spots where a paid listing sat above the free ones
- 22 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in San Francisco
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Morgan & MorganCivic Center · #1 at 19 spotsTop 3 at26 of 49 spotsReviews862 · 4.8 ★New, 90 days76 · 99% repliedPhotos312From downtown0.3 km
- 2RV Litigation Group PCUnion SquareTop 3 at13 of 49 spotsReviews132 · 4.9 ★New, 90 days87 · 20% repliedPhotos7From downtown1.7 km
- 3Saadeh Law FirmSerramonte · #1 at 9 spotsTop 3 at11 of 49 spotsReviews131 · 5.0 ★New, 90 days3 · 0% repliedPhotos10From downtown13.2 km
- 4Tobener Ravenscroft - San Francisco Tenant LawyersRichmond District · #1 at 1 spotTop 3 at10 of 49 spotsReviews271 · 4.9 ★New, 90 days8 · 0% repliedPhotos20From downtown2.5 km
- 5Beahm LawNorthern Waterfront · #1 at 2 spotsTop 3 at8 of 49 spotsReviews81 · 4.8 ★New, 90 days0Photos38From downtown2.9 km
- 6Amin LawFinancial DistrictTop 3 at7 of 49 spotsReviews313 · 4.8 ★New, 90 days44 · 0% repliedPhotos42From downtown2.5 km
- 7Trevor Caudle Law PracticeFisherman's Wharf · #1 at 1 spotTop 3 at6 of 49 spotsReviews983 · 5.0 ★New, 90 days59 · 0% repliedPhotos5From downtown3 km
- 8Law Office of Samuel LasserDowntownTop 3 at5 of 49 spotsReviews54 · 4.9 ★New, 90 days3 · 33% repliedPhotos4From downtown23.1 km
What the San Francisco leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 131 Google reviews. Half of the 1,811 law firm listings within 12 km of downtown have fewer than 10 reviews, and only 7 have 200 or more.
The leaders keep collecting reviews. In the last 90 days RV Litigation Group PC added 87, Morgan & Morgan added 76 and Trevor Caudle Law Practice added 59.
1 of the 7 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 312, 7, 10 and 20 photos on their Google profiles. The typical law firm listing in San Francisco has 1 photo.
The leaders use different main Google categories, such as "Law firm", "Personal Injury Lawyer" and "Real estate attorney".
Google favors the law firm closest to the person searching, so #1 changes across San Francisco. Morgan & Morgan is #1 at 19 spots, from an office 0.3 km from downtown. Saadeh Law Firm is #1 at 9 spots, from an office 13.2 km from downtown. Beahm Law is #1 at 2 spots, from an office 2.9 km from downtown.
Where San Francisco’s 1,811 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
1,811 Google listings in total. Share of listings in each review range.
What clients in San Francisco search, and what an ad click costs
Google's figures for San Francisco. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 17,780; lowest in December 2025 at 5,240.
What else clients see on Google
A paid listing sat at the top of Google’s list at 22 of 49 spots for “lawyer”. My Ad Center paid for the first place at 83.
- 1justia.combest #2
- 2lawyers.law.cornell.edubest #8
- 3attorneys.superlawyers.combest #1
- 4lawyers.findlaw.combest #1
- 5bestlawyers.combest #1
- 6wadelitigation.combest #2
Across “lawyer san francisco”, “personal injury lawyer san francisco” and “lawyer near me”.
- Who are the best lawyers in San Francisco?
- What's the main difference between a lawyer and an attorney?
- What is the cheapest way to get a lawyer?
- Which lawyer wins most cases?
- How much does a personal injury lawyer cost in California?
- Is it worth suing for personal injury?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in San Francisco
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the San Francisco leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in San Francisco ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in San Francisco
Who is the top law firm on Google in San Francisco?
It depends on where the client is searching. On September 29, 2026, Morgan & Morgan was #1 for "lawyer" at 19 of our 49 spots across San Francisco. For "personal injury lawyer", Morgan & Morgan was #1 at the most spots (25).
How many Google reviews does a law firm need to rank in San Francisco?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 131 to 862 reviews, and most leaders kept adding new ones. Half of the 1,811 law firm listings within 12 km of downtown San Francisco have fewer than 10 reviews.
How much does a Google ad click cost for law firms in San Francisco?
Google estimates advertisers pay $3.10 to $11.07 for a top-of-page click on "estate planning attorney" in San Francisco. The most expensive search we checked was "personal injury lawyer san francisco", at up to $555.89 a click.
Can a law firm outside downtown San Francisco rank in the city?
Yes, near its own office. Saadeh Law Firm, about 13.2 km from downtown, was #1 at 9 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across San Francisco on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for San Francisco. Google results change from day to day, so a new check can differ by a few places.