How law firms rank on Google in New York
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across New York, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Brooklyn Law Office of Natalie Rios PLLC4.9(58)
- 2Law Office of Adam C. Freedman, PLLC5.0(63)
- 3Redmond Law Firm, PLLC4.9(833)Personal injury attorney · Downtown Brooklyn
- searches for a lawyer in New York in a typical month
- 73,070
- spots where Peter Michael Law, LLC is #1 for “lawyer”
- 7 of 49
- reviews on the typical law firm listing
- under 10
- spots where a paid listing sat above the free ones
- 15 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in New York
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Peter Michael Law, LLCJournal Square · #1 at 7 spotsTop 3 at7 of 49 spotsReviews373 · 4.9 ★New, 90 days23 · 91% repliedPhotos58From downtown5.1 km
- 2LaBarbiera & MartinezNorth Bergen · #1 at 4 spotsTop 3 at5 of 49 spotsReviews246 · 4.8 ★New, 90 days9 · 78% repliedPhotos12From downtown10.6 km
- 3The Ottley Law Firm, PCEast Flatbush · #1 at 3 spotsTop 3 at5 of 49 spotsReviews123 · 4.9 ★New, 90 days1 · 0% repliedPhotos17From downtown8.9 km
- 4Gelbstein & Associates, PLLCFlatlands · #1 at 1 spotTop 3 at5 of 49 spotsReviews387 · 5.0 ★New, 90 days5 · 20% repliedPhotos24From downtown11.4 km
- 5Sarofiem & Antoun, LLCJournal SquareTop 3 at5 of 49 spotsReviews384 · 5.0 ★New, 90 days29 · 48% repliedPhotos17From downtown5.4 km
- 6Michael Paul, Attorney at LawJackson Heights · #1 at 2 spotsTop 3 at4 of 49 spotsReviews282 · 4.9 ★New, 90 days5 · 100% repliedPhotos30From downtown11.7 km
- 7KOLPLAW, Law Office of Peter W. Kolp, P.C.Brooklyn Heights · #1 at 2 spotsTop 3 at4 of 49 spotsReviews606 · 5.0 ★New, 90 days16 · 100% repliedPhotos7From downtown2.5 km
- 8Redmond Law Firm, PLLCDowntown Brooklyn · #1 at 1 spotTop 3 at4 of 49 spotsReviews833 · 4.9 ★New, 90 days100+ · 100% repliedPhotos65From downtown3.1 km
What the New York leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Half of the 7,680 law firm listings within 12 km of downtown have fewer than 10 reviews, and only 145 have 200 or more.
The leaders keep collecting reviews. In the last 90 days Redmond Law Firm, PLLC added 100+, Sarofiem & Antoun, LLC added 29 and Peter Michael Law, LLC added 23.
5 of the 8 leaders with recent reviews replied to at least three out of four of them.
The typical law firm listing in New York has 1 photo.
4 of the 8 leaders use "Personal injury attorney" as their main Google category.
Google favors the law firm closest to the person searching, so #1 changes across New York. Peter Michael Law, LLC is #1 at 7 spots, from an office 5.1 km from downtown. LaBarbiera & Martinez is #1 at 4 spots, from an office 10.6 km from downtown. The Ottley Law Firm, PC is #1 at 3 spots, from an office 8.9 km from downtown.
Where New York’s 7,680 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown.
7,680 Google listings in total. Share of listings in each review range.
What clients in New York search, and what an ad click costs
Google's figures for New York. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 141,610; lowest in December 2025 at 46,390.
What else clients see on Google
A paid listing sat at the top of Google’s list at 15 of 49 spots for “lawyer”. My Ad Center paid for the first place at 69.
- 1justia.combest #2
- 2injurylawyers.combest #3
- 3lawyers.law.cornell.edubest #5
- 4elitelawyer.combest #1
- 5oddobabat.combest #1
- 6nycourts.govbest #1
Across “lawyer new york”, “personal injury lawyer new york” and “lawyer near me”.
- How much does a lawyer in NYC cost?
- Is $400 an hour a lot for a lawyer?
- How much to hire a lawyer in New York?
- Can I get a free lawyer in NYC?
- What is the average personal injury settlement in New York?
- What are the typical fees for personal injury lawyers in New York?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in New York
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the New York leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in New York ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in New York
Who is the top law firm on Google in New York?
It depends on where the client is searching. On September 29, 2026, Peter Michael Law, LLC was #1 for "lawyer" at 7 of our 49 spots across New York. For "personal injury lawyer", Newark Personal Injury Attorney at Law, Brandon J. Broderick was #1 at the most spots (6).
How many Google reviews does a law firm need to rank in New York?
There is no fixed number. Half of the 7,680 law firm listings within 12 km of downtown New York have fewer than 10 reviews.
How much does a Google ad click cost for law firms in New York?
Google estimates advertisers pay $4.30 to $15.00 for a top-of-page click on "estate planning attorney" in New York. The most expensive search we checked was "personal injury lawyer new york", at up to $265.93 a click.
Can a law firm outside downtown New York rank in the city?
Yes, near its own office. LaBarbiera & Martinez, about 10.6 km from downtown, was #1 at 4 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across New York on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for New York. Google results change from day to day, so a new check can differ by a few places.