How law firms rank on Google in Seattle
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Seattle, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Community Law Firm, PLLC5.0(180)
- 2Moseley Collins Law4.9(2,000)Personal injury attorney · Central Business District
- 3Hale Law Enterprises5.0(505)Criminal justice attorney · Pioneer Square
- searches for a lawyer in Seattle in a typical month
- 12,090
- spots where Dellino Family Law Group is #1 for “lawyer”
- 8 of 49
- reviews on the typical law firm listing. The regular top 3 have 246 to 2,000
- under 10
- spots where a paid listing sat above the free ones
- 13 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Seattle
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Moseley Collins LawCentral Business DistrictTop 3 at13 of 49 spotsReviews2,000 · 4.9 ★New, 90 days80 · 30% repliedPhotos55From downtown0.1 km
- 2Dellino Family Law GroupCentral Business District · #1 at 8 spotsTop 3 at12 of 49 spotsReviews246 · 5.0 ★New, 90 days3 · 0% repliedPhotos12From downtown0.6 km
- 3Hale Law EnterprisesPioneer Square · #1 at 3 spotsTop 3 at11 of 49 spotsReviews505 · 5.0 ★New, 90 days28 · 100% repliedPhotos14From downtown0.2 km
- 4Bradley Johnson LawyersSouth Lake Union · #1 at 3 spotsTop 3 at11 of 49 spotsReviews466 · 4.7 ★New, 90 days10 · 0% repliedPhotos54From downtown1.7 km
- 5Law Office of Charlie ShaneWinslow · #1 at 3 spotsTop 3 at6 of 49 spotsReviews100 · 4.8 ★New, 90 days7 · 100% repliedPhotos3From downtown13.9 km
- 6Dellino Family Law GroupRavenna · #1 at 3 spotsTop 3 at6 of 49 spotsReviews92 · 5.0 ★New, 90 days0Photos15From downtown7.3 km
- 7Will & Will, PLLCMercer Island · #1 at 4 spotsTop 3 at5 of 49 spotsReviews146 · 4.9 ★New, 90 days4 · 75% repliedPhotos20From downtown9.3 km
- 8Habtemariam LawSeaTac · #1 at 3 spotsTop 3 at5 of 49 spotsReviews550 · 5.0 ★New, 90 days52 · 98% repliedPhotos80From downtown16.3 km
What the Seattle leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 246 Google reviews. Half of the 1,462 law firm listings within 12 km of downtown have fewer than 10 reviews, and only 24 have 200 or more.
The leaders keep collecting reviews. In the last 90 days Moseley Collins Law added 80, Habtemariam Law added 52 and Hale Law Enterprises added 28.
4 of the 7 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 55, 12, 14 and 54 photos on their Google profiles. The typical law firm listing in Seattle has 1 photo.
The leaders use different main Google categories, such as "Personal injury attorney", "Family law attorney" and "Criminal justice attorney".
Google favors the law firm closest to the person searching, so #1 changes across Seattle. Dellino Family Law Group is #1 at 8 spots, from an office 0.6 km from downtown. Will & Will, PLLC is #1 at 4 spots, from an office 9.3 km from downtown. Hale Law Enterprises is #1 at 3 spots, from an office 0.2 km from downtown.
Where Seattle’s 1,462 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
1,462 Google listings in total. Share of listings in each review range.
What clients in Seattle search, and what an ad click costs
Google's figures for Seattle. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 23,800; lowest in November 2025 at 7,600.
What else clients see on Google
A paid listing sat at the top of Google’s list at 13 of 49 spots for “lawyer”. My Ad Center paid for the first place at 41.
- 1justia.combest #1
- 2attorneys.superlawyers.combest #1
- 3bestlawyers.combest #7
- 4lawinfo.combest #1
- 5ryanswansonlaw.combest #2
- 6injurytriallawyer.combest #2
Across “lawyer seattle”, “personal injury lawyer seattle” and “lawyer near me”.
- How much does a lawyer cost in Washington state?
- Is $400 an hour a lot for a lawyer?
- Is it better to say lawyer or attorney?
- Who is the best lawyer in Seattle?
- What percentage do most personal injury lawyers take?
- Can you sue for pain and suffering in Washington state?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in Seattle
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Seattle leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Seattle ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Seattle
Who is the top law firm on Google in Seattle?
It depends on where the client is searching. On September 29, 2026, Dellino Family Law Group was #1 for "lawyer" at 8 of our 49 spots across Seattle, and Moseley Collins Law was in the top 3 at 13. For "personal injury lawyer", Davis Law Group Car Accident and Personal Injury Lawyers Seattle was #1 at the most spots (17).
How many Google reviews does a law firm need to rank in Seattle?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 246 to 2,000 reviews, and most leaders kept adding new ones. Half of the 1,462 law firm listings within 12 km of downtown Seattle have fewer than 10 reviews.
How much does a Google ad click cost for law firms in Seattle?
Google estimates advertisers pay $3.32 to $15.45 for a top-of-page click on "estate planning attorney" in Seattle. The most expensive search we checked was "personal injury lawyer seattle", at up to $277.50 a click.
Can a law firm outside downtown Seattle rank in the city?
Yes, near its own office. Law Office of Charlie Shane, about 13.9 km from downtown, was #1 at 3 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Seattle on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Seattle. Google results change from day to day, so a new check can differ by a few places.