How law firms rank on Google in Houston
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Houston, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Longworth Law Firm4.9(147)
- 2The Law Offices of Colby Lewis5.0(166)
- 3McGovern Law Firm - Personal Injury Attorneys5.0(257)
- searches for a lawyer in Houston in a typical month
- 32,610
- spots where The Law Offices of Hilda Sibrian is #1 for “lawyer”
- 10 of 49
- reviews on the typical law firm listing. The regular top 3 have 392 to 3,400
- under 10
- spots where a paid listing sat above the free ones
- 17 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Houston
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1The Law Offices of Hilda SibrianGreater Heights · #1 at 10 spotsTop 3 at17 of 49 spotsReviews3,400 · 5.0 ★New, 90 days78 · 95% repliedPhotos79From downtown6.2 km
- 2Law Office of Joseph Ruiz, PLLCGreater Heights · #1 at 4 spotsTop 3 at10 of 49 spotsReviews392 · 5.0 ★New, 90 days26 · 96% repliedPhotos30From downtown7 km
- 3KGS Law PLLCNorthside / Northline · #1 at 3 spotsTop 3 at9 of 49 spotsReviews473 · 4.9 ★New, 90 days5 · 0% repliedPhotos12From downtown11.5 km
- 4The Gonzalez Law Group, PLLCPecan Park · #1 at 4 spotsTop 3 at8 of 49 spotsReviews1,400 · 4.4 ★New, 90 days25 · 88% repliedPhotos25From downtown10.1 km
- 5Steve Lee - Accident & Injury AttorneysLawndale / Wayside · #1 at 3 spotsTop 3 at6 of 49 spotsReviews1,500 · 4.9 ★New, 90 days68 · 97% repliedPhotos53From downtown6.9 km
- 6Husain LawWestside · #1 at 3 spotsTop 3 at6 of 49 spotsReviews520 · 4.9 ★New, 90 days30 · 13% repliedPhotos181From downtown11.3 km
- 7Jerome O. Fjeld, PLLCNorthsideTop 3 at6 of 49 spotsReviews260 · 4.9 ★New, 90 days1 · 100% repliedPhotos49From downtown5.9 km
- 8Roberts Markland LLPSouth Side · #1 at 2 spotsTop 3 at5 of 49 spotsReviews436 · 4.7 ★New, 90 days7 · 86% repliedPhotos133From downtown5.1 km
What the Houston leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 392 Google reviews. Half of the 3,535 law firm listings within 20 km of downtown have fewer than 10 reviews, and only 144 have 200 or more.
The leaders keep collecting reviews. In the last 90 days The Law Offices of Hilda Sibrian added 78, Steve Lee - Accident & Injury Attorneys added 68 and Husain Law added 30.
6 of the 8 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 79 and 30 photos on their Google profiles. The typical law firm listing in Houston has 1 photo.
5 of the 8 leaders use "Personal injury attorney" as their main Google category.
Google favors the law firm closest to the person searching, so #1 changes across Houston. The Law Offices of Hilda Sibrian is #1 at 10 spots, from an office 6.2 km from downtown. Law Office of Joseph Ruiz, PLLC is #1 at 4 spots, from an office 7 km from downtown. The Gonzalez Law Group, PLLC is #1 at 4 spots, from an office 10.1 km from downtown.
Where Houston’s 3,535 law firm listings stand on reviews
Google profiles with a law firm category within 20 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
3,535 Google listings in total. Share of listings in each review range.
What clients in Houston search, and what an ad click costs
Google's figures for Houston. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 60,070; lowest in December 2025 at 19,730.
What else clients see on Google
A paid listing sat at the top of Google’s list at 17 of 49 spots for “lawyer”. Angel Reyes & Associates paid for the first place at 13.
- 1justia.combest #1
- 2attorneys.superlawyers.combest #1
- 3jw.combest #2
- 4bestlawyers.combest #2
- 5bowenlf.combest #3
- 6zehllaw.combest #2
Across “lawyer houston”, “personal injury lawyer houston” and “lawyer near me”.
- How much does it cost to hire a lawyer in Texas?
- What is better, an attorney or a lawyer?
- Can I get a free lawyer in Texas?
- How much does a criminal lawyer cost in Houston?
- Is it worth suing for personal injury?
- What is the average settlement for personal injury in Texas?
Google did not show an AI Overview on these searches when we checked.
What Aaptly does for a law firm in Houston
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Houston leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Houston ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Houston
Who is the top law firm on Google in Houston?
It depends on where the client is searching. On September 24, 2026, The Law Offices of Hilda Sibrian was #1 for "lawyer" at 10 of our 49 spots across Houston. For "personal injury lawyer", Steve Lee - Accident & Injury Attorneys was #1 at the most spots (13).
How many Google reviews does a law firm need to rank in Houston?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 392 to 3,400 reviews, and most leaders kept adding new ones. Half of the 3,535 law firm listings within 20 km of downtown Houston have fewer than 10 reviews.
How much does a Google ad click cost for law firms in Houston?
Google estimates advertisers pay $112.00 to $528.96 for a top-of-page click on "personal injury lawyer houston" in Houston. The most expensive search we checked was "personal injury lawyer houston", at up to $528.96 a click.
Can a law firm outside downtown Houston rank in the city?
Yes, near its own office. KGS Law PLLC, about 11.5 km from downtown, was #1 at 3 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Houston on September 24, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Houston. Google results change from day to day, so a new check can differ by a few places.