How law firms rank on Google in Portland
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Portland, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Johnston Law Firm4.9(170)
- 2Oregon Lawyer for the Underdog Michael Fuller4.3(247)Attorney · Portland Downtown
- 3Law Offices of Jon Friedman5.0(163)
- searches for a lawyer in Portland in a typical month
- 8,040
- spots where Oregon Lawyer for the Underdog Michael Fuller is #1 for “lawyer”
- 8 of 49
- reviews on the typical law firm listing. The regular top 3 have 247
- under 10
- spots where a paid listing sat above the free ones
- 14 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Portland
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Oregon Lawyer for the Underdog Michael FullerPortland Downtown · #1 at 8 spotsTop 3 at22 of 49 spotsReviews247 · 4.3 ★New, 90 days4 · 0% repliedPhotos22From downtown0.8 km
- 2OlsenDainesSoutheast Portland · #1 at 4 spotsTop 3 at8 of 49 spotsReviews380 · 4.9 ★New, 90 days7 · 100% repliedPhotos7From downtown7.9 km
- 3Moseley Collins LawGoose Hollow · #1 at 2 spotsTop 3 at7 of 49 spotsReviews1,800 · 5.0 ★New, 90 days36 · 31% repliedPhotos11From downtown1.4 km
- 4Portland Legal GroupSoutheast Portland · #1 at 1 spotTop 3 at7 of 49 spotsReviews578 · 5.0 ★New, 90 days54 · 100% repliedPhotos9From downtown9.1 km
- 5Gilroy Napoli ShortMetzger · #1 at 6 spotsTop 3 at6 of 49 spotsReviews204 · 4.8 ★New, 90 days9 · 78% repliedPhotos20From downtown11.1 km
- 6VanWa Legal PLLCEsther Short · #1 at 3 spotsTop 3 at6 of 49 spotsReviews112 · 4.9 ★New, 90 days1 · 0% repliedPhotos21From downtown12.7 km
- 7Harris Velázquez GibbensHillsboro · #1 at 3 spotsTop 3 at6 of 49 spotsReviews266 · 4.6 ★New, 90 days9 · 0% repliedPhotos133From downtown21.6 km
- 8Goldberg & LorenSouth Portland · #1 at 3 spotsTop 3 at6 of 49 spotsReviews500 · 4.6 ★New, 90 days27 · 0% repliedPhotos18From downtown4.3 km
What the Portland leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 247 Google reviews. Half of the 1,101 law firm listings within 12 km of downtown have fewer than 10 reviews, and only 11 have 200 or more.
The leaders keep collecting reviews. In the last 90 days Portland Legal Group added 54, Moseley Collins Law added 36 and Goldberg & Loren added 27.
3 of the 8 leaders with recent reviews replied to at least three out of four of them.
Oregon Lawyer for the Underdog Michael Fuller, which makes the top 3 most often, has 22 photos on its Google profile. The typical law firm listing in Portland has 1 photo.
The leaders use different main Google categories, such as "Personal injury attorney", "Criminal justice attorney" and "Attorney".
Google favors the law firm closest to the person searching, so #1 changes across Portland. Oregon Lawyer for the Underdog Michael Fuller is #1 at 8 spots, from an office 0.8 km from downtown. Gilroy Napoli Short is #1 at 6 spots, from an office 11.1 km from downtown. OlsenDaines is #1 at 4 spots, from an office 7.9 km from downtown.
Where Portland’s 1,101 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
1,101 Google listings in total. Share of listings in each review range.
What clients in Portland search, and what an ad click costs
Google's figures for Portland. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 15,520; lowest in November 2025 at 4,950.
What else clients see on Google
A paid listing sat at the top of Google’s list at 14 of 49 spots for “lawyer”. My Ad Center paid for the first place at 63.
- 1justia.combest #1
- 2bestlawyers.combest #2
- 3thervo.combest #1
- 4best-us-lawyers.combest #1
- 5rosenbaumlawgroup.combest #2
- 6lawinfo.combest #2
Across “lawyer portland”, “personal injury lawyer portland” and “lawyer near me”.
- How much does a lawyer cost in Oregon?
- Is $400 an hour a lot for a lawyer?
- What is the 80/20 rule for lawyers?
- Who are the best lawyers in Portland, Oregon?
- Is it worth suing for personal injury?
- Who is the best personal injury lawyer in Oregon?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in Portland
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Portland leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Portland ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Portland
Who is the top law firm on Google in Portland?
It depends on where the client is searching. On September 29, 2026, Oregon Lawyer for the Underdog Michael Fuller was #1 for "lawyer" at 8 of our 49 spots across Portland. For "personal injury lawyer", Moseley Collins Law was #1 at the most spots (17).
How many Google reviews does a law firm need to rank in Portland?
There is no fixed number. The law firm in the top 3 at 10 or more of our spots had 247 reviews, and most leaders kept adding new ones. Half of the 1,101 law firm listings within 12 km of downtown Portland have fewer than 10 reviews.
How much does a Google ad click cost for law firms in Portland?
Google estimates advertisers pay $3.37 to $11.59 for a top-of-page click on "estate planning attorney" in Portland. The most expensive search we checked was "personal injury lawyer portland", at up to $118.60 a click.
Can a law firm outside downtown Portland rank in the city?
Yes, near its own office. Gilroy Napoli Short, about 11.1 km from downtown, was #1 at 6 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Portland on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Portland. Google results change from day to day, so a new check can differ by a few places.