How law firms rank on Google in Charlotte
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Charlotte, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Jetton & Meredith, PLLC4.9(1,100)Trial attorney · Charlotte center city
- 2Arnold & Smith PLLC4.9(554)Divorce lawyer · Charlotte center city
- 3The Law Offices of Attorney Timothy J. Pavone, PLLC4.9(1,300)
- searches for a lawyer in Charlotte in a typical month
- 13,195
- spots where Jetton & Meredith, PLLC is #1 for “lawyer”
- 25 of 49
- reviews on the typical law firm listing. The regular top 3 have 554 to 1,700
- 3
- spots where a paid listing sat above the free ones
- 16 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Charlotte
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Jetton & Meredith, PLLCCharlotte center city · #1 at 25 spotsTop 3 at41 of 49 spotsReviews1,100 · 4.9 ★New, 90 days35 · 20% repliedPhotos21From downtown0.3 km
- 2Arnold & Smith PLLCCharlotte center cityTop 3 at18 of 49 spotsReviews554 · 4.9 ★New, 90 days24 · 88% repliedPhotos48From downtown0.5 km
- 3DeMayo Law Offices, LLPCharlotteTop 3 at16 of 49 spotsReviews1,700 · 4.9 ★New, 90 days83 · 99% repliedPhotos311From downtown1.3 km
- 4RTS LAW GROUPDilworth · #1 at 5 spotsTop 3 at14 of 49 spotsReviews633 · 5.0 ★New, 90 days0Photos95From downtown1.9 km
- 5The Olsinski Law Firm, PLLCCharlotte · #1 at 3 spotsTop 3 at8 of 49 spotsReviews252 · 4.9 ★New, 90 days12 · 75% repliedPhotos45From downtown1.5 km
- 6Burts Law, PLLCEast Forest · #1 at 4 spotsTop 3 at7 of 49 spotsReviews225 · 4.9 ★New, 90 days0Photos5From downtown13 km
- 7Shane Smith LawYorkmount · #1 at 3 spotsTop 3 at6 of 49 spotsReviews1,000 · 4.6 ★New, 90 days44 · 98% repliedPhotos75From downtown11.6 km
- 8Law Offices of James Scott FarrinCharlotte center cityTop 3 at6 of 49 spotsReviews3,000 · 4.9 ★New, 90 days100+ · 14% repliedPhotos23From downtown0.4 km
What the Charlotte leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 554 Google reviews. Half of the 802 law firm listings within 12 km of downtown have 3 or fewer reviews, and only 39 have 200 or more.
The leaders keep collecting reviews. In the last 90 days Law Offices of James Scott Farrin added 100+, DeMayo Law Offices, LLP added 83 and Shane Smith Law added 44.
4 of the 6 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 21, 48, 311 and 95 photos on their Google profiles. The typical law firm listing in Charlotte has 2 photos.
The leaders use different main Google categories, such as "Trial attorney", "Personal Injury Lawyer" and "Personal injury attorney".
Google favors the law firm closest to the person searching, so #1 changes across Charlotte. Jetton & Meredith, PLLC is #1 at 25 spots, from an office 0.3 km from downtown. RTS LAW GROUP is #1 at 5 spots, from an office 1.9 km from downtown. Burts Law, PLLC is #1 at 4 spots, from an office 13 km from downtown.
Where Charlotte’s 802 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
802 Google listings in total. Share of listings in each review range.
What clients in Charlotte search, and what an ad click costs
Google's figures for Charlotte. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 27,190; lowest in February 2026 at 8,040.
What else clients see on Google
A paid listing sat at the top of Google’s list at 16 of 49 spots for “lawyer”. My Ad Center paid for the first place at 42.
- 1justia.combest #1
- 2bestlawyers.combest #2
- 3attorneys.superlawyers.combest #2
- 4jettonmeredithlaw.combest #3
- 5jcolaw.combest #5
- 6demayolaw.combest #1
Across “lawyer charlotte”, “personal injury lawyer charlotte” and “lawyer near me”.
- Who is considered the best attorney in Charlotte, North Carolina?
- How much does a lawyer cost in NC?
- Is a lawyer the same as an attorney?
- What is the average price to hire a lawyer?
- Who is the best personal injury lawyer in Charlotte, NC?
- Is it worth suing for personal injury?
Google did not show an AI Overview on these searches when we checked.
What Aaptly does for a law firm in Charlotte
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Charlotte leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Charlotte ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Charlotte
Who is the top law firm on Google in Charlotte?
It depends on where the client is searching. On September 29, 2026, Jetton & Meredith, PLLC was #1 for "lawyer" at 25 of our 49 spots across Charlotte. For "personal injury lawyer", DeMayo Law Offices, LLP was #1 at the most spots (11).
How many Google reviews does a law firm need to rank in Charlotte?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 554 to 1,700 reviews, and most leaders kept adding new ones. Half of the 802 law firm listings within 12 km of downtown Charlotte have 3 or fewer reviews.
How much does a Google ad click cost for law firms in Charlotte?
Google estimates advertisers pay $3.17 to $18.20 for a top-of-page click on "estate planning attorney" in Charlotte. The most expensive search we checked was "personal injury lawyer", at up to $294.58 a click.
Can a law firm outside downtown Charlotte rank in the city?
Yes, near its own office. Burts Law, PLLC, about 13 km from downtown, was #1 at 4 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Charlotte on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Charlotte. Google results change from day to day, so a new check can differ by a few places.