How law firms rank on Google in Indianapolis
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Indianapolis, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Marc Lopez Law Firm4.9(2,000)Law firm · Mile Square
- 2Hayes Law Office4.9(352)Criminal justice attorney · Mile Square
- 3Hensley Legal Group, PC4.9(4,000)Personal Injury Lawyer · Wholesale District
- searches for a lawyer in Indianapolis in a typical month
- 8,620
- spots where Marc Lopez Law Firm is #1 for “lawyer”
- 26 of 49
- reviews on the typical law firm listing. The regular top 3 have 352 to 4,000
- 5
- spots where a paid listing sat above the free ones
- 25 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Indianapolis
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Marc Lopez Law FirmMile Square · #1 at 26 spotsTop 3 at42 of 49 spotsReviews2,000 · 4.9 ★New, 90 days64 · 84% repliedPhotos14From downtown0.1 km
- 2Hensley Legal Group, PCWholesale District · #1 at 2 spotsTop 3 at24 of 49 spotsReviews4,000 · 4.9 ★New, 90 days70 · 96% repliedPhotos105From downtown0.1 km
- 3Hayes Law OfficeMile SquareTop 3 at24 of 49 spotsReviews352 · 4.9 ★New, 90 days7 · 71% repliedPhotos18From downtown0.4 km
- 4Banks & BrowerNora / Far Northside · #1 at 4 spotsTop 3 at11 of 49 spotsReviews867 · 4.9 ★New, 90 days36 · 100% repliedPhotos41From downtown16.3 km
- 5Craig, Kelley and Faultless LLCLawrence-Fort Ben-Oaklandon · #1 at 4 spotsTop 3 at8 of 49 spotsReviews652 · 4.9 ★New, 90 days9 · 89% repliedPhotos252From downtown16.1 km
- 6Law Office of Mark NicholsonWashington Township · #1 at 4 spotsTop 3 at7 of 49 spotsReviews220 · 4.7 ★New, 90 days4 · 100% repliedPhotos185From downtown13.1 km
- 7Alex Mendoza LawInternational Marketplace · #1 at 3 spotsTop 3 at5 of 49 spotsReviews128 · 4.8 ★New, 90 days7 · 0% repliedPhotos28From downtown10.5 km
- 8Law Office of Corey L. Scott LLCDowntownTop 3 at5 of 49 spotsReviews212 · 4.8 ★New, 90 days23 · 13% repliedPhotos18From downtown1.6 km
What the Indianapolis leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 352 Google reviews. Half of the 402 law firm listings within 12 km of downtown have 5 or fewer reviews, and only 23 have 200 or more.
The leaders keep collecting reviews. In the last 90 days Hensley Legal Group, PC added 70, Marc Lopez Law Firm added 64 and Banks & Brower added 36.
5 of the 8 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 14, 105, 18 and 41 photos on their Google profiles. The typical law firm listing in Indianapolis has 2 photos.
4 of the 8 leaders use "Criminal justice attorney" as their main Google category.
Google favors the law firm closest to the person searching, so #1 changes across Indianapolis. Marc Lopez Law Firm is #1 at 26 spots, from an office 0.1 km from downtown. Banks & Brower is #1 at 4 spots, from an office 16.3 km from downtown. Craig, Kelley and Faultless LLC is #1 at 4 spots, from an office 16.1 km from downtown.
Where Indianapolis’s 402 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
402 Google listings in total. Share of listings in each review range.
What clients in Indianapolis search, and what an ad click costs
Google's figures for Indianapolis. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 16,960; lowest in December 2025 at 5,280.
What else clients see on Google
A paid listing sat at the top of Google’s list at 25 of 49 spots for “lawyer”. My Ad Center paid for the first place at 74.
- 1justia.combest #1
- 2attorneys.superlawyers.combest #1
- 3lawinfo.combest #6
- 4thumbtack.combest #1
- 5sokolovelaw.combest #2
- 6demayolaw.combest #2
Across “lawyer indianapolis”, “personal injury lawyer indianapolis” and “lawyer near me”.
- How much does a lawyer cost in Indiana?
- Is $400 an hour a lot for a lawyer?
- What is the cheapest way to get a lawyer?
- What is the difference between a lawyer and an attorney?
- Can you sue for pain and suffering in Indiana?
- Can I sue for emotional distress in Indiana?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in Indianapolis
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Indianapolis leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Indianapolis ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Indianapolis
Who is the top law firm on Google in Indianapolis?
It depends on where the client is searching. On September 29, 2026, Marc Lopez Law Firm was #1 for "lawyer" at 26 of our 49 spots across Indianapolis. For "personal injury lawyer", Hensley Legal Group, PC was #1 at the most spots (18).
How many Google reviews does a law firm need to rank in Indianapolis?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 352 to 4,000 reviews, and most leaders kept adding new ones. Half of the 402 law firm listings within 12 km of downtown Indianapolis have 5 or fewer reviews.
How much does a Google ad click cost for law firms in Indianapolis?
Google estimates advertisers pay $4.25 to $49.80 for a top-of-page click on "estate planning attorney" in Indianapolis. The most expensive search we checked was "personal injury lawyer indianapolis", at up to $502.10 a click.
Can a law firm outside downtown Indianapolis rank in the city?
Yes, near its own office. Banks & Brower, about 16.3 km from downtown, was #1 at 4 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Indianapolis on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Indianapolis. Google results change from day to day, so a new check can differ by a few places.