How law firms rank on Google in Detroit
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Detroit, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Marko Law Firm4.4(297)
- 2Davis Law Group PLLC5.0(244)Criminal justice attorney · Financial District
- 3McKeen & Associates, PC4.1(218)
- searches for a lawyer in Detroit in a typical month
- 7,175
- spots where Mourad Law is #1 for “lawyer”
- 8 of 49
- reviews on the typical law firm listing. The regular top 3 have 244 to 985
- 2
- spots where a paid listing sat above the free ones
- 21 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Detroit
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Mike Morse Injury Law FirmElmwood Park · #1 at 7 spotsTop 3 at16 of 49 spotsReviews985 · 5.0 ★New, 90 days68 · 99% repliedPhotos27From downtown1.9 km
- 2Mariana Samaan Law FirmWalkerville · #1 at 4 spotsTop 3 at13 of 49 spotsReviews870 · 5.0 ★New, 90 days80 · 98% repliedPhotos45From downtown2.5 km
- 3Mourad LawDearborn · #1 at 8 spotsTop 3 at11 of 49 spotsReviews274 · 4.9 ★New, 90 days21 · 100% repliedPhotos5From downtown13.4 km
- 4Davis Law Group PLLCFinancial District · #1 at 4 spotsTop 3 at10 of 49 spotsReviews244 · 5.0 ★New, 90 days2 · 100% repliedPhotos13From downtown0.3 km
- 5Farhat & Associates Law Firm - Rashid FarhatSouth CentralTop 3 at7 of 49 spotsReviews616 · 4.9 ★New, 90 days29 · 0% repliedPhotos27From downtown3.8 km
- 6Maggio Walk-in Law FirmSouth Cameron · #1 at 4 spotsTop 3 at5 of 49 spotsReviews228 · 4.3 ★New, 90 days1 · 0% repliedPhotos5From downtown4.7 km
- 7Barnwell Law, PLLCWarren · #1 at 2 spotsTop 3 at5 of 49 spotsReviews441 · 5.0 ★New, 90 days19 · 84% repliedPhotos12From downtown19 km
- 8Kim DeaneTecumseh · #1 at 3 spotsTop 3 at4 of 49 spotsReviews138 · 4.7 ★New, 90 days3 · 0% repliedPhotos1From downtown12.8 km
What the Detroit leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 244 Google reviews. Half of the 472 law firm listings within 12 km of downtown have 2 or fewer reviews, and only 13 have 200 or more.
The leaders keep collecting reviews. In the last 90 days Mariana Samaan Law Firm added 80, Mike Morse Injury Law Firm added 68 and Farhat & Associates Law Firm - Rashid Farhat added 29.
5 of the 8 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 27, 45, 5 and 13 photos on their Google profiles. The typical law firm listing in Detroit has 1 photo.
The leaders use different main Google categories, such as "Law firm", "Criminal justice attorney" and "Personal injury attorney".
Google favors the law firm closest to the person searching, so #1 changes across Detroit. Mourad Law is #1 at 8 spots, from an office 13.4 km from downtown. Mike Morse Injury Law Firm is #1 at 7 spots, from an office 1.9 km from downtown. Mariana Samaan Law Firm is #1 at 4 spots, from an office 2.5 km from downtown.
Where Detroit’s 472 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
472 Google listings in total. Share of listings in each review range.
What clients in Detroit search, and what an ad click costs
Google's figures for Detroit. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 19,430; lowest in November 2025 at 3,620.
What else clients see on Google
A paid listing sat at the top of Google’s list at 21 of 49 spots for “lawyer”. My Ad Center paid for the first place at 67.
- 1justia.combest #1
- 2attorneys.superlawyers.combest #1
- 3bestlawyers.combest #3
- 4neumannlawgroup.combest #1
- 5lawyers.law.cornell.edubest #2
- 6demayolaw.combest #2
Across “lawyer detroit”, “personal injury lawyer detroit” and “lawyer near me”.
- How much does a lawyer cost in Michigan?
- Who is the best lawyer in Detroit?
- What is the cheapest way to get a lawyer?
- Where can I get free legal advice in Michigan?
- What percentage do most personal injury lawyers take?
- How long do you have to sue for personal injury in Michigan?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in Detroit
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Detroit leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Detroit ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Detroit
Who is the top law firm on Google in Detroit?
It depends on where the client is searching. On September 29, 2026, Mourad Law was #1 for "lawyer" at 8 of our 49 spots across Detroit, and Mike Morse Injury Law Firm was in the top 3 at 16. For "personal injury lawyer", Mike Morse Injury Law Firm was #1 at the most spots (35).
How many Google reviews does a law firm need to rank in Detroit?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 244 to 985 reviews, and most leaders kept adding new ones. Half of the 472 law firm listings within 12 km of downtown Detroit have 2 or fewer reviews.
How much does a Google ad click cost for law firms in Detroit?
Google estimates advertisers pay $8.30 to $25.98 for a top-of-page click on "criminal defense lawyer" in Detroit. The most expensive search we checked was "personal injury lawyer", at up to $400.00 a click.
Can a law firm outside downtown Detroit rank in the city?
Yes, near its own office. Mourad Law, about 13.4 km from downtown, was #1 at 8 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Detroit on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Detroit. Google results change from day to day, so a new check can differ by a few places.