How law firms rank on Google in Columbus
We searched Google for “lawyer” and “personal injury lawyer” from 49 spots across Columbus, the way a client does on a phone. Here is who shows up first in each part of the city, and what they have that other law firms don’t.
- 1Hoffman Law4.9(592)Legal services · Downtown
- 2Luftman, Heck & Associates LLP4.9(676)Criminal justice attorney · Downtown
- 3Joslyn Law Firm4.8(860)Criminal justice attorney · Brewery District
- searches for a lawyer in Columbus in a typical month
- 8,755
- spots where Hoffman Law is #1 for “lawyer”
- 12 of 49
- reviews on the typical law firm listing. The regular top 3 have 160 to 860
- 2
- spots where a paid listing sat above the free ones
- 21 of 49
Who is #1 where the client is searching
Google ranks law firms differently on every street. Switch searches, or follow one law firm to see where it shows up.
Each pin is one spot, about 3.7 km from the next, showing what Google listed for someone searching on a phone there. Tap a pin to see that spot’s top 3.
The law firms Google shows most in Columbus
Ranked by how many of the 49 spots put them in the top 3 for “lawyer”. New reviews come from each one's latest 100 reviews.
- 1Joslyn Law FirmBrewery District · #1 at 10 spotsTop 3 at34 of 49 spotsReviews860 · 4.8 ★New, 90 days19 · 0% repliedPhotos137From downtown1.2 km
- 2Bowen, Scranton, & Olsen, LLCBrewery District · #1 at 3 spotsTop 3 at24 of 49 spotsReviews520 · 5.0 ★New, 90 days24 · 0% repliedPhotos11From downtown1.3 km
- 3Hoffman LawDowntown · #1 at 12 spotsTop 3 at20 of 49 spotsReviews592 · 4.9 ★New, 90 days24 · 58% repliedPhotos14From downtown0.9 km
- 4Attorney Adam BurkeGerman Village · #1 at 2 spotsTop 3 at13 of 49 spotsReviews160 · 4.9 ★New, 90 days10 · 10% repliedPhotos14From downtown1.6 km
- 5Luftman, Heck & Associates LLPDowntownTop 3 at6 of 49 spotsReviews676 · 4.9 ★New, 90 days13 · 46% repliedPhotos17From downtown1 km
- 6GB LawDowntown · #1 at 1 spotTop 3 at5 of 49 spotsReviews682 · 4.9 ★New, 90 days12 · 92% repliedPhotos53From downtown1.3 km
- 7McCarty & Heffernan Attorneys at LawGrove City · #1 at 3 spotsTop 3 at4 of 49 spotsReviews83 · 4.8 ★New, 90 days1 · 0% repliedPhotos2From downtown11.2 km
- 8McCormick Law FirmEaston · #1 at 3 spotsTop 3 at4 of 49 spotsReviews452 · 4.6 ★New, 90 days5 · 0% repliedPhotos9From downtown12.4 km
What the Columbus leaders have in common
Measured on the 8 law firms that make the top 3 most often.
Every law firm in the top 3 at 10 or more spots has at least 160 Google reviews. Half of the 845 law firm listings within 12 km of downtown have 2 or fewer reviews, and only 17 have 200 or more.
The leaders keep collecting reviews. In the last 90 days Bowen, Scranton, & Olsen, LLC added 24, Hoffman Law added 24 and Joslyn Law Firm added 19.
1 of the 8 leaders with recent reviews replied to at least three out of four of them.
The law firms that make the top 3 most often have 137, 11, 14 and 14 photos on their Google profiles. The typical law firm listing in Columbus has 1 photo.
4 of the 8 leaders use "Criminal justice attorney" as their main Google category.
Google favors the law firm closest to the person searching, so #1 changes across Columbus. Hoffman Law is #1 at 12 spots, from an office 0.9 km from downtown. Joslyn Law Firm is #1 at 10 spots, from an office 1.2 km from downtown. Bowen, Scranton, & Olsen, LLC is #1 at 3 spots, from an office 1.3 km from downtown.
Where Columbus’s 845 law firm listings stand on reviews
Google profiles with a law firm category within 12 km of downtown. The highlighted ranges are where the law firms that make the top 3 most often sit.
845 Google listings in total. Share of listings in each review range.
What clients in Columbus search, and what an ad click costs
Google's figures for Columbus. A typical month is the middle of the last six months. The click price is what advertisers pay to show at the top of the page.
searches in a typical month. Highest in May 2026 at 17,990; lowest in February 2026 at 5,790.
What else clients see on Google
A paid listing sat at the top of Google’s list at 21 of 49 spots for “lawyer”. My Ad Center paid for the first place at 48.
- 1justia.combest #1
- 2cbalaw.orgbest #1
- 3columbuslawyers.combest #3
- 4bestlawyers.combest #3
- 5scottschiff.combest #1
- 6attorneys.superlawyers.combest #2
Across “lawyer columbus”, “personal injury lawyer columbus” and “lawyer near me”.
- Is $400 an hour a lot for a lawyer?
- Where can I get a free consultation with a lawyer in Columbus, Ohio?
- Is it better to have an attorney or a lawyer?
- What is the 80/20 rule for lawyers?
- Is it worth suing for personal injury?
- What not to say to a personal injury attorney?
Google also showed an AI Overview on some of these searches.
What Aaptly does for a law firm in Columbus
Our SEO expert, a former Google engineer, does this work for you. You keep answering clients; we handle everything on Google and your website.
We set the right main category and list everything you offer: each practice area you handle, such as personal injury, family law, criminal defense or estate planning, with your service areas and hours.
We send every client a review link when their matter closes and reply to every review. We track your new reviews against the Columbus leaders every month.
We add photos of your office and team to your Google profile every week, so it looks as active as the law firms above you.
We write a page on your website for each search on this page, and pages that answer the questions clients in Columbus ask Google.
We make your name, address and phone number match on Avvo, Justia, Yelp, BBB, Apple Maps and Bing.
We rerun this 49-spot check for your company every month and show you where you moved and where you did not.
Ranking a law firm in Columbus
Who is the top law firm on Google in Columbus?
It depends on where the client is searching. On September 29, 2026, Hoffman Law was #1 for "lawyer" at 12 of our 49 spots across Columbus, and Joslyn Law Firm was in the top 3 at 34. For "personal injury lawyer", GB Law was #1 at the most spots (29).
How many Google reviews does a law firm need to rank in Columbus?
There is no fixed number. The law firms in the top 3 at 10 or more of our spots had 160 to 860 reviews, and most leaders kept adding new ones. Half of the 845 law firm listings within 12 km of downtown Columbus have 2 or fewer reviews.
How much does a Google ad click cost for law firms in Columbus?
Google estimates advertisers pay $1.54 to $5.75 for a top-of-page click on "estate planning attorney" in Columbus. The most expensive search we checked was "personal injury lawyer columbus", at up to $372.14 a click.
Can a law firm outside downtown Columbus rank in the city?
Yes, near its own office. McCarty & Heffernan Attorneys at Law, about 11.2 km from downtown, was #1 at 3 of our spots. Reviews, photos and a complete Google profile decide how far past its own neighborhood a law firm shows up.
Where does this data come from?
We ran these Google searches from 49 spots across Columbus on September 29, 2026 and read the Google profiles and reviews of the law firms that came up. Search counts and ad prices are Google Ads figures for Columbus. Google results change from day to day, so a new check can differ by a few places.